Virtual reality is a vital tool in the real estate sector, especially today, since from our computers or mobiles we can visit several properties without leaving home . Thanks to this technology we can show a home in its entirety, without leaving any details, so that once we have decided to visit, we can speed up and make better decisions in less time .
Virtual reality in real estate has a series of advantages, both for sellers and buyers, so it is a very important service that adds great value to the sector. In addition, with the right technology, we can achieve the highest quality results, allowing the potential buyer to better evaluate the purchase of their future home .
5 advantages of virtual reality in the sale of real estate
By applying virtual reality in real estate we can experience the following advantages both in the buying and selling process:
Reduce the number of visits
One of the main advantages of virtual reality in real estate is that it reduces the number of unwanted visits to our home . In this way, we avoid visits from people who are just curious, but who are not potential buyers, filtering and optimizing the process of buying and selling a home.
More information from any device
For the potential buyer, it allows you to visit a greater number of properties without having to leave home. Since from the computer or from the mobile device itself you can visit all the properties you are interested in. Selecting and filtering only those that you consider most interesting .
Reduce the time of the buying and selling process
Another advantage of virtual reality in real estate is that it speeds up the process of buying and selling a property, since it is not necessary to make face-to-face visits to each property on which the purchase is being valued. What used to be one or two afternoons of scheduled visits, now translates into a few minutes to virtually visit as many properties as desired.
Offer extra information
In the virtual tours of the properties, interactive information points can be displayed, where we can find the explanation of the characteristics of the floors, the walls, the distribution or any extra information that we want to add. In this way, the client not only sees the property, but also obtains additional information about its elements and characteristics .
Improve sales rate
Another of the most outstanding advantages is that it increases the sales rate. That is to say, those properties that have a well-worked and quality virtual reality are sold earlier and at a better price . This is because virtual reality generates much more impact and curiosity to potential buyers, thus increasing the number of visits and people interested in it. In this way, a greater number of demands is generated.
These are some of the advantages of virtual reality in real estate, but not everything goes. It is very important that our virtual reality has a series of criteria and characteristics to be able to show the property in all its splendor.
Criteria in the application of virtual reality in real estate
It is advisable to take into account the following aspects in order to make the most of the advantages of virtual reality in the purchase and sale of real estate:
1. Image quality
For a virtual reality of a property to be effective, it is necessary to have the latest technology. At PRIMER GRUPO, the best real estate agency in Valencia , we were pioneers in incorporating virtual visits in the sector, being the first to incorporate Matterport technology in our virtual visits. With our 360 virtual reality camera , we obtain images of the highest quality, even allowing the user to enlarge the image without losing quality.
Another advantage of virtual reality is being able to show the distribution of the house as if it were a dollhouse. With this technology we obtain a three-dimensional plan of the property that allows the buyer to better see the distribution of the house. In addition to being something very showy and attractive, it offers very useful information.
3. Home Staging
A factor of vital importance when preparing the recording of a virtual reality is the staging of the home. We will not obtain the same results or the same impact in a house with the blinds lowered and low light, as in a well-arranged and well-lit house . For this reason, the recording of virtual reality is as important as all the previous work where all the Home Staging techniques are organized and applied in Valencia to give a better presence to the home.
4. Dissemination and visibility
Finally, if we have followed and applied all the Home Staging techniques prior to the recording and we have made the virtual reality of the highest possible quality, but we do not reach the potential buyer, all the work done will be of little use. It is essential to have the means that allow us to show our virtual reality to the greatest number of potential buyers, such as social networks, real estate portals and mailing.
As we can see, virtual reality in real estate has many advantages, as long as certain requirements are met, it allows us to reach more buyers, in less time, optimizing the buying and selling process and improving profitability.